Anyone who is flirting with a Chanel bag is acting sensibly and with foresight. Sounds like wishful thinking, but it can now actually be backed up with numbers. Fashionista reports that the value of the bag has increased by 70% within the last six years alone. This is shown by an analysis by the US platform Baghunter, which shows the price development of the classic 2.55 since its launch in February 1955 and forecasts its potential for the future. The bag, also known as the Medium Classic Flap Bag, currently costs just under 5,000 euros. Until 1990, prices were mainly due to inflation and a small increase in the label. After that, things went steeply uphill: in a quarter of a century, the value of the bag increased fourfold.
Baghunter boss Evelyn Fox describes platforms that specialize in second-hand designer pieces and make Chanel bags accessible to a wider audience as an important factor. A comparison with a real estate investment in the USA shows how worthwhile a purchase can be: The return on investment, i.e. the ratio of the increase in value compared to the price you paid, is 7% for a house purchase – for the 2.55 it is 70. The boy bag, which Chanel first introduced in its Fall/Winter 2011 collection, is also predicted to increase in value. The complete analysis can be found here. In this case, investing is not just a term that is used to make the price a little less painful – there is actually something to it and can also be really worthwhile.
