Feels like Prada
Feelings – emotions and senses, intimacy and haptics. Designed by Miuccia Prada and Raf Simons, the Fall/Winter 2021 women’s and men’s collections deal with emotions. And what they trigger in us.
Feeling has sensory and emotional connotations – it’s not about intellectual discourse, it’s about instinct and spontaneity.
The images taken by David Sims are each fragments of a narrative in their own right – but presented side by side in series, these photos create their own abstract story that expresses emotions. This subtle campaign is often about what feels like Prada – feels like Prada.
This narrative will be brought to life in the fall of 2021 through a variety of experimental actions that reinterpret digital and physical life through the photographic eye of the fashion brand Prada.
The everyday is enveloped in tactile patterns from the Prada Fall/Winter 2021 collection, as well as building facades that can also be seen in the campaign’s images – objects and spaces that can be sensed and felt.
The Prada Fall/Winter 2021 campaign in its entirety is an offer, a proposal to us – the vision of the Milanese fashion brand, which is deliberately multifaceted to reflect its complex and ever-changing nature. And that’s exactly what always feels like Prada. And what makes Prada Prada.
