Bentley and PICANTE

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Bentley
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Bentley
Picante x Bentley - 1
Bentley Motors has teamed up with London-based fashion and lifestyle brand PICANTE to launch an exclusive capsule collection. The collaboration highlights Bentley's rich heritage through PICANTE's contemporary lens and the brands' love of travel, creating a unique story about the open road and the journey to discover hidden treasures.

The “Open Road Collection” is inspired by the rituals surrounding food and travelling and the shared experiences that accompany these moments. The feeling of luxury travelling – that the journey is never a chore and the excitement of the destination is matched by the excitement of getting there. The collaboration evokes the feeling of exploring something new, but still with a touch of nostalgia.

The collection comprises seven carefully crafted pieces, including a leather bomber jacket, a Glenmerino lambskin knit jumper, a hoodie, T-shirts, a lambskin beanie and a signature hat – in keeping with PICANTE’s design ethos of creating wearable souvenirs that evolve with the wearer, in distinctive shapes that will last a lifetime.

The highlight of the collection, the leather bomber jacket, is limited to just twenty pieces. It features a blind embossing of the Bentley wings on cowhide. On the inside, the traditional brand’s signature diamond-in-diamond pattern is incorporated into the quilting. Evoking the spirit of a grandfather’s well-worn jacket, this signature piece is made in limited quantities and is destined to be passed down through generations.

Jude Taylor, co-founder of the brand, comments: “We think it’s great that Bentley has such a deep-rooted British heritage, and that’s something we strive for as a brand. It was great to work with them on this project and get an understanding of the level of craftsmanship behind these iconic cars. We challenged ourselves to take this opportunity to introduce a new piece we’ve always dreamed of developing – the leather jacket with nods to the Bentley interior, while showing our attention to the finer details.

Saam Zonoozi, co-founder, explains: “We dug deep into the history of Bentley Motors, researched its development over 100 years and drew from its extensive archives. We translated these references into a graphic that speaks to our brand. It was important to have allusions to the roots of both brands, which you can see in the text ‘Soho Crewe’.”

About PICANTE

PICANTE is a British lifestyle and streetwear brand founded by Jude Taylor and Saam Zonoozi, born out of a passion for fashion, hospitality and travelling. PICANTE was recognised by Vogue UK as an “Emerging Brand 2023” and combines contemporary design with high-quality, sustainable materials.

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