Dreams open up possibilities: This ethos has characterised the history of Ferrari from the very beginning. When post-war Europe was being rebuilt with the help of mass-produced cars, company founder Enzo Ferrari dreamed of a future in which his beloved cars would be recognised as the best hand-built racing cars in the world. A dream that Enzo Ferrari was able to fulfil through years of passion, engineering and inspiration, and which is now being celebrated with the Ferrari Spring/Summer 2023 fashion collection.
This is the third Ferrari collection by Creative Director Rocco Iannone and is the final chapter in a story that began in Maranello in June 2021 with the spectacular show in the V12 production halls and continued last year with the presentation of the autumn/winter 2022-23 collection in Milan. A story of style, innovation and excellence that Ferrari has been telling with all its products for 75 years.
The fashion show, which took place at the Teatro Lirico Giorgio Gaber in Milan, centred on the theme of dreams. The catwalk was accompanied by the art film “The Dream of Dreamers”, which was created in collaboration with the Italian-Canadian director Floria Sigismondi and with the participation of Taylor Hill and Alton Mason.
Building on the experimental style codes of the two previous collections, the new models are also inspired by the racing heritage of the Cavallino Rampante: Once again, the iconic Ferrari silhouette is reinterpreted, but this time the focus is on cool, casual and relaxed design.
In Maranello, the employees are just as important as the Ferraris themselves. Iannone pays tribute to this attitude by bringing together tailoring, workwear and racing to create an unmistakable design language that is both casual and relaxed.
The colour palette is of course pure Ferrari, with the basic colours Rosso Le Mans and Giallo Modena complemented by fresh summer nuances such as light blue, khaki and earthy tones. When it comes to materials such as silk, cotton, varnished wool, jersey and glove leather, attention is paid to the finest Italian craftsmanship. Ferrari’s ecological responsibility is reflected in the use of environmentally friendly raw materials and in its collaboration with partners who have committed themselves to international sustainability standards.
Time never stands still at Ferrari. The future is always an improvement on the past.
Contact
Alfred Gohm GmbH
Graf-Zeppelin-Platz 4
71034 Böblingen
Germany
Tel.: +49 7031 2055 0
Web: https://stuttgart.ferraridealers.com/de-DE/
